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Dickens & Co. "Leveling Up Adverts: How Game Difficulty and Player Experience Impact In-Game Advertising Effectiveness"

"Uncovering the Secrets of Effective In-Game Advertising: Can Games' Difficulty and Player Engagement Make or Break Success?" In the world of gaming, in-game advertising (IGA) has become a crucial aspect of the gaming industry. With the rise of free-to-play (F2P) games, brands are recognizing the potential of incorporating sponsored
Price: 31.00€